Purple Forge Capital LLC ("Purple Forge Capital," "we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices and rights you have. It applies to information we collect through the website purpleforgecapital.com (the "Site") and through related phone, email, SMS, and mail communications.
Contents
- Who We Are
- Information We Collect
- How We Use Your Information
- SMS / Text Message Communications
- How We Share Your Information
- Cookies and Tracking
- Data Retention
- Data Security & MA WISP
- Your Rights and Choices
- California Privacy Rights
- Do Not Sell or Share
- Children's Privacy
- Changes to This Policy
- Contact Us
01 Who We Are
Purple Forge Capital LLC is a Massachusetts limited liability company located at 500 Grossman Dr #1048, Braintree, MA 02184. We are a real estate investment company that purchases residential property in Massachusetts directly. For questions about this Privacy Policy, contact us at purpleforgecapital@gmail.com or (508) 377-6864.
02 Information We Collect
We collect information in the following categories:
| Category | Examples | Purpose |
|---|---|---|
| Contact information | First and last name, phone number, email address, mailing address | To contact you about your property inquiry and related real estate services |
| Property information | Property address, condition, reason for selling, ownership status | To evaluate the property and prepare a cash offer |
| Communications | Records of phone calls, text messages, emails, and form submissions | To respond to you and maintain business records |
| Public records data | Tax assessor records, deed records, probate filings, foreclosure notices | To identify potential acquisition opportunities and evaluate properties |
| Site usage data | IP address, browser type, device type, pages visited, time on site, referring URL | To operate, secure, and improve the Site |
We do not knowingly collect Social Security numbers, financial account numbers, or government-issued ID numbers through this Site. If such information is required as part of an actual purchase transaction, it will be collected separately through a secure process.
03 How We Use Your Information
We use the information we collect to:
- Respond to your inquiry and prepare a cash offer for your property;
- Contact you by phone, email, SMS, or mail about your inquiry;
- With your separate consent, send you marketing communications about property offers and related real estate investment opportunities;
- Operate, maintain, secure, and improve the Site;
- Maintain business records and comply with legal, tax, and regulatory obligations;
- Enforce our Terms of Use and protect against fraud, misuse, or unauthorized access.
04 SMS / Text Message Communications
If you check the optional marketing-SMS consent checkbox on our form, you expressly consent to receive recurring marketing text messages from Purple Forge Capital at the phone number you provided, including messages sent using an automatic telephone dialing system or prerecorded or artificial voice technology. Consent is not a condition of any purchase or service.
- Message frequency: Varies based on your inquiry and our follow-up schedule.
- Msg & data rates may apply depending on your mobile carrier and plan.
- To opt out: Reply STOP to any text message at any time.
- For help: Reply HELP or contact us at purpleforgecapital@gmail.com.
We will not share your mobile number or SMS opt-in data with third parties or affiliates for their own marketing purposes.
05 How We Share Your Information
We do not sell your personal information. We may share it only in the following limited circumstances:
- Service providers. Vendors that help us operate the business — for example, web hosting, form processing, email delivery, SMS platforms, CRM software (such as Podio), analytics, and accounting. These vendors are bound by confidentiality and use the information only to provide services to us.
- Affiliated entities and capital partners. If we assign a purchase contract to an affiliated entity or capital partner, we may share property and transaction information necessary to complete the transaction. Any such assignment will be disclosed in the purchase and sale agreement you sign.
- Title and closing professionals. Title companies, attorneys, escrow agents, and other closing professionals as needed to complete a transaction.
- Legal compliance. Government authorities, courts, or other parties when required by law, subpoena, court order, or to respond to lawful requests.
- Business transfers. In the event of a merger, acquisition, sale of assets, or similar transaction, information may be transferred to the successor entity.
- Protection of rights. To protect the rights, property, or safety of Purple Forge Capital, our customers, or others, including investigating and preventing fraud or other unlawful activity.
06 Cookies and Tracking Technologies
We use cookies and similar tracking technologies on the Site. These fall into the following categories:
- Essential cookies. Required for the Site to function — for example, to remember your cookie preferences.
- Analytics cookies. If you accept analytics cookies, we use Google Analytics to understand how visitors interact with the Site. Google Analytics may collect your IP address, browser type, device type, pages visited, and referring URL. You can learn more at Google's Privacy Policy.
- Advertising / conversion cookies. If applicable, we may use advertising-platform pixels (such as Meta Pixel or Google Ads) to measure ad performance. These will only be loaded if you have accepted non-essential cookies through our cookie banner.
You can manage cookies through our cookie banner (shown on your first visit) or through your browser settings. Most browsers allow you to refuse all cookies, accept only certain cookies, or be notified when a cookie is set. Disabling cookies may affect Site functionality.
We respect the Global Privacy Control (GPC) signal. If your browser sends a GPC signal, we will treat it as a request to opt out of any "sale" or "sharing" of personal information for cross-context behavioral advertising.
07 Data Retention
We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including responding to your inquiry, maintaining business and tax records, and complying with legal obligations. Typical retention periods include:
- Active inquiries: for the duration of communication plus 24 months;
- Closed transaction records: at least seven (7) years, consistent with tax and recordkeeping obligations;
- Marketing opt-in records: until you opt out, plus a reasonable period to honor your opt-out;
- Site analytics data: typically up to 26 months in Google Analytics, or as configured.
When information is no longer needed, we securely delete or anonymize it.
08 Data Security and Massachusetts WISP
We maintain a Written Information Security Program (WISP) in accordance with Massachusetts regulations on the protection of personal information (201 CMR 17.00). Our security measures include access controls, encrypted transmission of form data, password protection of business systems, and limits on who within our business can access personal information. No method of transmission or storage is 100% secure, but we use reasonable administrative, technical, and physical safeguards designed to protect your information.
If we experience a security incident affecting your personal information, we will notify you and applicable regulators as required by Massachusetts law (M.G.L. c. 93H) and any other applicable laws.
09 Your Rights and Choices
Depending on your state of residence, you may have some or all of the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you.
- Correction: Request that we correct inaccurate or incomplete information.
- Deletion: Request that we delete your personal information, subject to legal exceptions.
- Opt out of marketing: Reply STOP to any marketing SMS; click "unsubscribe" in any marketing email; or contact us directly.
- Withdraw consent: Where processing is based on your consent, you may withdraw consent at any time.
- Opt out of sale or sharing: See Section 11.
To exercise any of these rights, contact us at purpleforgecapital@gmail.com or (508) 377-6864. We will respond within the timeframe required by applicable law (typically 30–45 days). We may need to verify your identity before fulfilling a request.
10 California Privacy Rights (CCPA / CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA):
- The right to know what categories and specific pieces of personal information we have collected about you;
- The right to know the sources of that information, the business purpose for collecting it, and the categories of third parties with whom it is shared;
- The right to request deletion of your personal information;
- The right to correct inaccurate personal information;
- The right to opt out of the "sale" or "sharing" of personal information;
- The right to limit the use of sensitive personal information;
- The right not to be discriminated against for exercising your rights.
Categories of personal information collected in the last 12 months: identifiers (name, email, phone, IP address), commercial information (property inquiry details), internet activity (Site usage data), and geolocation (general, based on IP).
Sale and sharing. We do not sell personal information in exchange for money. We may "share" personal information (as defined under CPRA) with advertising partners through pixels and cookies if you opt into analytics/advertising cookies. You can opt out at any time using the controls described in Section 11.
You may also designate an authorized agent to make a request on your behalf. We may require verification of the agent's authority.
11 Do Not Sell or Share My Personal Information
To opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising, you may:
- Use the "Essentials Only" option in our cookie banner;
- Send a Global Privacy Control (GPC) signal from your browser (we honor GPC);
- Email us at purpleforgecapital@gmail.com with the subject line "Do Not Sell or Share";
- Call us at (508) 377-6864.
12 Children's Privacy
This Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child, please contact us and we will delete that information.
13 Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make changes, we will update the "Last Updated" date at the top of this page. Your continued use of the Site after changes are posted constitutes your acceptance of the updated policy. For material changes, we may also notify you by email or another reasonable means.
14 Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:
Purple Forge Capital LLC
- 500 Grossman Dr #1048, Braintree, MA 02184
- Phone: (508) 377-6864
- Email: purpleforgecapital@gmail.com